Lamborghini’s newest beast, the Revuelto, is roaring its way to success with a massive 2,000 orders in just 30 days, according to its chuffed CEO, Stephan Winkelmann. It seems supercar fanatics don’t give a hoot about the current financial chaos and are putting pedal to the metal to grab their swanky rides. As Winkelmann put it, “our customers are incredibly resilient; they just can’t resist getting their hands on our fabulous creations.” You know, because who cares about financial crises when you can drive a Lambo, right?

Now to rub salt in Toyota’s wounds, Lamborghini’s indomitable success isn’t the only tale of opulence in the auto industry. Trophy cars are speeding past other ailing sectors, with Ferrari’s share price zipping up 27% this year, thanks to the appetites of wealthy car enthusiasts in the US who crave the finer things in life (think champagne and yacht parties, but with engines).

Luxury rivals like Ferrari, Bentley and Rolls Royce also cruised to high sales and production numbers last year, with Lamborghini itself churning out a whopping 9,233 flashy cars worldwide – a 10% bump from the previous year. Given the strong tailwind, Winkelmann says he wouldn’t be surprised if 2023 sees even more glam-mobiles roll off the assembly line.

But hang on… there’s trouble in paradise. The rise of electric vehicles has supercar makers scrambling to figure out how to transition from their trademark thundering engines to whisper-quiet whizzers without compromising their unmistakable flair. Lamborghini has decided to compromise, with all cars released after the Revuelto having hybrid engines, while they aim to launch a fully electric model in 2028 or 2029.

The Revuelto itself is an absolute powerhouse, featuring three electric motors that work in harmony with a mind-blowing 6.5-liter V12 engine, delivering a jaw-dropping 1,001 horsepower. It can hit top speeds of over 217 mph, and can zoom from 0 to 62 mph in a blink-and-you’ll-miss it 2.5 seconds. That’s the kind of speed that’ll leave your hair extensions trailing in your wake. Plus, with its hybrid technology, it’s 30% more fuel-efficient, so you can go fast and be environmentally conscious (sort of).

Collectors are frothing at the mouth for the Revuelto, as it represents one of the final generations of V12 supercars. As Winkelmann explained, “Our customers appreciate the blending of a true Lamborghini with a hybrid engine, without fearing the consequences of being seen as eco-warriors.” The Revuelto is expected to be as popular, if not more so, than the Aventador, which it replaces.

The US is revving ahead in terms of demand, with California, Florida, Texas, and the Northeast clamoring for the sleek whip. Meanwhile, the rest of the world is playing catch-up. South Korea’s demand “exploded” last year, while Central Europe and Australia tried to keep up. China, though, remains a wildcard after emerging from lockdown.

So brace yourself for a high-speed thrill ride as production kicks off for the Revuelto in the second half of 2023, with the uber-luxurious cars zooming into the US in the last quarter. And as the CEO himself said, “Next year, we go full speed, and watch the market struggle to keep up with our awesomeness.”