Lamborghini has received more than 5,000 orders for its upcoming Revuelto hybrid, which was launched just a month ago, CEO Stephan Winkelmann shared with CNBC. That’s right, amidst all the chaos in financial markets and banking systems in recent months, wealthy buyers still have no qualms about dropping big bucks on supercars. Winkelmann said, “The resilience of our customers, with everything that is happening in the last 24 months is incredible. We don’t see any slowdown in order intake for buying cars like ours.” So, even when the world is going crazy, people still want to buy fancy cars – who would’ve thought?
Lamborghini Revuelto Ambient Courtesy: Lamborghini Supercar makers like Ferrari, Bentley, and Rolls Royce had record sales and production last year, even amid global pandemonium. Lamborghini made a whopping 9,233 cars in 2022 – that’s a 10% increase over 2021. Winkelmann isn’t sure about 2023 just yet, but if the number of orders for the Revuelto keeps soaring, they’re set to smash last year’s record out of the park. But, now that we’re in the electric vehicle era, supercar companies like Lamborghini are facing a conundrum: how do you keep making thunderous, powerful cars when they’re supposed to be silent, like those sneaky Teslas?
Well, Lamborghini decided to make every model after the Revuelto a hybrid, so they can have the best of both worlds — a powerful petrol engine and just enough electrification to dip their toes into the futuristic pool. This means you can expect to see plug-in versions of the Urus SUV and Huracan sports car in the near future. Lamborghini will even launch their first fully electric model sometime in 2028 or 2029. The Revuelto itself combines three electric motors with a 6.5-liter, naturally aspirated V12 engine for a beastly 1,001 horsepower. It has a top speed of over 217 miles per hour and zooms from 0 to 62 mph in under 2.5 seconds. Oh, and it’s also 30% more fuel efficient. So, it’s a win-win situation, really.
Lamborghini Revuelto Ambient Courtesy: Lamborghini The Revuelto is so appealing to car collectors because it’s like having one foot in the past and one foot in the future, with one of the last gas-guzzling V12 engines paired with a greener hybrid system. Winkelmann said, “The team worked hard on this car for years. The reception of the customers is positive in two ways because, on one hand, they recognize it’s a true Lamborghini. And on the other side, there is no fear about having a hybridized car.” He added that the Revuelto might outsell the Aventador, which is really saying something since Lamborghini sold over 11,000 Aventadors in its decade-plus lifespan.
Winkelmann revealed that demand from the US – a.k.a. Lamborghini’s biggest market – is still booming, while China is still a bit of a mystery since they’ve only just emerged from lockdown. And apparently, South Korea went wild for Lamborghinis last year. Central Europe and Australia are also in on the action. “In the U.S., California, Florida, Texas, and the Northeast are always good for positive surprises,” he said. Production of the Revuelto will begin in the second half of 2023, with the first cars making their way to American shores later that year. Winkelmann concluded, “And then next year, we go full speed and we will see how the market is moving.” Full speed ahead with hybrid Lamborghinis, indeed!